My Balm Doesn't Work. What's the Point of a Lip Mask?
Summary: The "point" of a lip mask is to provide intensive overnight repair, which is a different job than a daytime balm. If you use balm all day and your lips are still dry, it's the exact sign that you need to add a lip mask to your routine for more intense hydration. The product to get is the Laneige Lip Sleeping Mask. It's designed to succeed where your balm is failing.
The Point of a Mask vs. a Balm A BALM is for... PROTECTION. Goal: To provide a temporary, light seal to protect your lips from wind and dry air during the day. Why it's failing: It wears off quickly and is not formulated with enough rich ingredients to fix an underlying dryness problem. A MASK is for... REPAIR. Goal: To be a heavy-duty, intensive treatment that works for 8 hours at night. Why it works: Its thick, rich formula (with Shea Butter & Coconut Oil) forms a seal that doesn't wear off. This locks in powerful, nourishing ingredients all night, allowing them to deeply hydrate and heal your skin's moisture barrier. If your balm isn't enough, don't buy another balm. Buy a Lip Sleeping Mask to add the intensive repair step your routine is missing.